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Led and collaborated with a team of designers to create all brand, product, partner, and evergreen social content for two different target demographics: traders & long-term investors

Andrew Luck

 

For TD Ameritrade's newest spokesperson, we developed an entire campaign surrounding his arrival, integration into the TD Ameritrade family, and other hijinks that surround being "the new guy."

- Responsible for executing social roll-out of commercials
- Created all social copy, including optimized YouTube descriptions
- Partnered with Indianapolis Colts and NFL to create exclusive content partnerships
- Developed a real-time social strategy for live-tweeting Andrew's performance during key games

 
 

Age of Wisdom

 

TD Ameritrade wanted to highlight a familiar human truth of how we all work hard so we can afford and enjoy the life we want to have— yet we often forget about what's important along the way.

- Responsible for writing all copy, descriptions, developing launch cadence, and social executions for all Age of Wisdom videos
- Created supplemental video content, like GIFs and quote cards for extra social content

Full YouTube Playlist

 

Goal Planning

Insight: While we know we need a plan to help us achieve our goals, putting one together still feels daunting
Approach: Show how small plans, projects, and passions can help inspire the bigger picture for your future
Concept: Using GIFs and moving away from dated tropes, I wanted to show how even modern passions deserve a planning session
Execution: Wrote all copy, created concept with designers, and oversaw execution for new product launch

Retirement Planning

Insight: At the start of a new year, we're the most ready to create plans and make big changes that we want to happen overnight
Approach: Emphasize that making smaller steps can have a bigger impact on sustaining your financial goals
Concept: Using GIFS and strong, declarative messaging, I wanted to encourage investors that they could create a big change in their—just take a small step to get started.
Execution: Wrote all copy, created concept with designers, and oversaw execution for retirement planning season campaign

Ticker Tape

Insight: Traders feel more confident in their investment strategies when they have access to timely market updates—no matter the current volatility
Approach: Highlight trends, mergers, developments, and considerations for relevant sectors in an accessible way
Concept:  I wanted to avoid constant urgency messaging and breakthrough the market madness with understandable, winsome, and eye-catching content
Execution: Wrote all copy, created concept with designers, and oversaw execution for timely investment advice campaigns