Responsible for social-listening campaigns (cool!), crisis management (yikes!), and real-time social activations (yay!)
Super Bowl 2015 Activation
What's one of the most tweeted events in America? The Super Bowl
- Planned a real-time social listening activation
- Set up key search terms with personalized templates
- Coordinated and activated a team of writers to respond in real-time to pet owners tweeting about the event
Notable PR: LittleBlack Book | DigiDay
Better With Pets Social Listening
To further engage with pet lovers and use Twitter's platform, we setup Twitter search terms in Sprinklr and created templates for a team of writers to educate consumers on pet care and training as well as just celebrating how life is #BetterWithPets (Personalized Marketing, Puppies, and Purina)
One dog lover was so enamored with our real-time listening efforts through engaging with him, that he wrote an entire Medium post detailing his interactions and identifying how much Purina believed that life is simply #BetterWithPets. (Medium user: Dustin Zick)
National Take Your Dog To Work Day
Is there a World Record for Most Pets at Work? There is now! Purina set out to break and set their previous record of having the most pets at work with a huge day planned with Facebook Live, Periscope, and company-wide involvement on this special day. After all, having #PetsAtWork makes everything better.