Led a team of designers and copywriters to create, execute, and deliver campaign-based social content

Keurig Holiday

Approach: Inspire and show the versatility of entertaining and gifting with Keurig for the holidays
Concept: Using GIFs and moving away from dated tropes, I wanted to show how even modern passions deserve a planning session
Execution: Concept and creative direction for holiday campaign content

Fair Trade Month

Approach: Find a way to emphasize that Keurig and branded partners are involved in fair trade efforts
Concept: Using looping cinemagraph style videos, I wanted to quickly highlight the variety and simple messaging
Execution: Concept and creative direction for fair trade campaign

Partner Branded Content

Approach: Find a way to emphasize flavor profiles for a variety of Keurig products
Concept: Using eye-catching flat lay styling, I wanted to inspire Keurig owners to explore the variety and attention to taste that is packed inside a K-Cup pod
Execution: Ideation and concept for partner products