To drive renewed interest in casual mobile games, we partnered with Google Play to take over a laundromat in NYC’s East Village.
For an entire weekend, we turned a regular NYC laundromat into a completely immersive mobile gaming experience. From the washers to the walls, the entire space was transformed through game-inspired decor. Guests were able to explore a variety of Instagrammable installations, gameplay stations, and even given the chance to win custom game-themed prizes.
The catch? This laundromat didn’t take cash — visitors had to Play to Pay.
2018 Silver Experiential – Best Pop-up / Retail Activation
